Using Trends to Prepare for the Challenge of Change

In today’s world of change and disruption, the ability to forecast and interpret cultural change can make or break a company’s success. In this discussion, Julie will break down the elements of a trend timeline and provide insight into what it tells us. You will leave with a greater understanding of how to use trend analysis to win a competitive advantage.

• What trends are (and what they are not)
• How to use trend insight to prepare for disruption
• Three future trend predictions

Julie Muñiz is a Cultural Strategist and Curator with over 15 years of celebrated expertise in the home design industry. She forecasts and advises brands on the major macro forces to strategically prepare them for future market and sales patterns.

Julie received her Master of Arts from the Bard Graduate Center in New York. Her extensive background in material culture and design history, coupled with a refined curatorial eye have made Julie a recognized thought leader in the design industry. With an intuitive sense of societal shifts, Julie’s unique insight into future cultural and consumer patterns has become sought after by leading consumer brands.

Julie’s expertise has been featured in the New York Times, Forbes, and The List TV.