The CLUB
An incubator of women leaders

Board of Directors

Sherry Hashimoto Main
Chief Communications & Marketing Officer at University of California, Santa Cruz

At UC Santa Cruz, Sherry works to enhance and protect the university's public face and lead the teams responsible for marketing, news and media relations, and social media. She is a leader in the higher education communications industry with 15 years of experience in creative and digital strategy. More recently, she has become the chief crisis and issues communications advisor to executive leadership at the university. Sherry was recently appointed to serve a two-year term as an advisor to the University of California Board of Regents.



Laraine McKinnon
President, The CLUB
Founder, LMC17

Laraine McKinnon is the founder of LMC17, a strategic consulting firm that blends behavioral science, big data and practical implementation ideas to address challenges and opportunities in the retirement industry, diversity & inclusion and talent development. 

As an acknowledged retirement readiness expert, Laraine helped improve retirement outcomes for millions of Americans through key roles at BlackRock, Barclays Global Investors, and Wells Fargo Nikko Investment Advisors. Laraine currently serves on the Advisory Board of Betterment for Business. 

A tireless advocate for high potential underrepresented talent, Laraine launched the CLUB Incubator, a women's leadership advocacy program, and builds diagnostics and programs to support the onboarding, retention and promotion of diverse talent. 

Laraine is a graduate of Wellesley College. She lives in Silicon Valley with her husband and two daughters where they enjoy hiking in the local hills and sailing on San Francisco Bay.


Tanal Basma 
Diversity Advocate. Senior HR Operations Manager & Business Partner, Epic Environmental Compliance, Inc.

Tanal is a diversity advocate with experience across multiple industries and a history of achieving business objectives through empathic, forward-thinking, motivational style. In her current role at EEC, she is a thought partner to the CEO and has helped the organization grow by setting the framework of operations while balancing a people first culture.

She's passionate about a top-down approach to diversity, equity and inclusion through personal experience and a heightened awareness of how our differences enhance the workplace. She now leverages empathy among teams to build thriving workplace communities that enable innovation and collaboration. Outside work, she enjoys mentoring and advising early-stage founders on designing inclusive cultures.


Lamya Alaoui
Founder & Managing Director, Coach Mya

Lamya is a certified behavioral consultant and Founder of CoachMya, a consulting firm dedicated to enabling teams to communicate and collaborate effectively.

With over 12 years of experience building and leading teams for companies such as Google, Groupon, Microsoft, Orange, Intelcia and Bertelsmann, Lamya has combined her skill sets and expertise to bring these principles to a wider audience, and support companies in building and sustaining team alignment.

Her work focuses on improving workplace performance, morale, and engagement through a better understanding of behavioral dimensions, cognitive diversity, thought processes, and motivational drivers. She is also a mentor for Plug & Play, where she works with startups on talent strategies and leadership development.

Lamya lives in the San Francisco Bay Area with her husband and three daughters where she enjoys horseback riding, cooking and writing.


Jeanel Carlson
Director, Strategic Relationships – Decker Communications

Jeanel is an accomplished communications and marketing professional with large-scale global Fortune 500, business-to-business technology, and consumer companies. Dedicated to individual and team development, she currently works for Decker Communications and helps clients transform their communications.

Additionally, Jeanel is passionate about supporting women through the CLUB saying, “The CLUB’s membership of successful women - who are connected, supportive, and inclusive - is unique. Brought together by the drive for career and professional success, but bonded together with the goal of helping each other accelerate their leadership journeys and potentially beyond.”

Jeanel holds an MBA in marketing from Georgia State University and a BA from the University of Minnesota. Jeanel and her fiancĂ©, Faz, live in Pacifica - where you can see him paragliding by the ocean near their home. A health and wellness enthusiast, she loves staying active—hiking, biking, (not paragliding!), walking her dogs and frequenting the gym.


Tamar (Tammy) Serna
Treasurer- The CLUB

As a licensed CPA and MBA, Tammy has over 20 years of accounting experience spanning from semiconductors to SaaS. Working in start-up environments, Tammy thrives in new and ambiguous situations and has proven to be a resilient leader. A Silicon Valley native with deep roots in the community, service has always been important to Tammy. She is a proud former member of the International Order of the Rainbow for Girls and also supports the YWCA, Red Cross, and her University Alumni Association. Tammy currently leads the global accounting function of a foreign currency trading platform. She enjoys hiking with her husband and two sons, and going to punk rock concerts.



Catherine E. Cannon-Francis

Financial Advisor Financial Planning Specialist SV Palo Alto Group

Morgan Stanley Wealth Management
245 Lytton Avenue, Suite 200
Palo Alto, CA 94301
Direct: +1 650 853-4014 | Fax: +1 650 853-4222 |Toll Free: +1 800 755-8081 CA Insurance License #0M74525 | NMLS #1813949
catherine.cannon-francis@morganstanley.com



Advisory Board

Angie Chang
Serial Entrepreneur, Executive

Angie is the Director of Growth at Hackbright Academy, which runs a 10-week accelerated engineering fellowship exclusively for women in San Francisco. In 2008, she started Bay Area Girl Geek Dinners to network women in technology. Dinners are sponsored by companies including Google, Facebook, Yahoo!, Box and Intel. Prior to that, she co-founded Women 2.0, a media company which promotes women in high-growth, high-tech entrepreneurship. She was named in Fast Company's 2010 "Most Influential Women in Technology" and more recently Business Insider named her one of "30 Most Important Women Under 30 In Tech". Connect with her on Linkedin.

Karen CatlinKaren Catlin
Advocate for Technical Women, Karen Catlin Consulting

Karen is an advocate for women in the tech industry. She is a leadership coach, a speaker, and a writer. In 2014, Karen delivered a TEDx talk: "Women in Tech—The Missing Force." She is co-author of "Present! A Step-by-Step Guide to Public Speaking" and has published articles in Inc., FastCompany, The Daily Beast, Women 2.0, and other leadership sites. In 2015, the California State Assembly honored her with the Wonder Women Tech Innovator Award for outstanding achievements in business and technology and for being a role model for women.

Formerly, Karen was a vice president at Adobe Systems. Karen holds a degree in Computer Science from Brown University.

Kristiane Koontz
President, The CLUB 2016/17
EVP, Director of Banking Transformation at Zions BancorporationAs Director of Banking Transformation for Zions Bancorporation, Kristiane is responsible for driving strategic, technology-enabled business transformation initiatives for the bank.

Prior to joining Zions, Kristiane was a Director in PwC's Digital Banking practice where she helped banks and financial technology companies envision and execute complex business transformation projects. She led complex systems implementation and re-engineering programs, merger / acquisition, international market entry, product development, cost restructuring, process improvement and regulatory-driven change programs for banks, payments, and financial technology companies.

Kristiane is also the Founder of internet marketing firm k2 Web Development & Marketing LLC.

Erin Rand

Erin's passion is mentoring and providing strategic guidance to early stage tech companies, especially those who want to reshape the enterprise. She is skilled at navigating through growth barriers that could stall a company’s trajectory and finding the keys to ignite accelerated growth. She has broad experience designing and implementing strategic and operational initiatives at companies such as IBM, Brocade, NetApp and ServiceRocket.Erin currently serves as Chief Operating Officer and Secretary at ServiceRocket, a rapidly growing company that helps fast-growing software companies scale by providing their enterprise customers with training, support, implementation and tools. In her current role, Erin is responsible for worldwide operations, talent and all administrative functions (including IT, finance and legal). She brought visibility, transparency and accountability to the company by implementing the cloud-based financial system Netsuite, rolled out the initial stock plan for employees and ensured regulatory and tax compliance as the company transitioned headquarters from Australia to the US and opened locations in the UK and Chile, all while growing at a rate exceeding 40%.

Annie Rogaski
VP and General Counsel, Avegant

Annie recently co-founded, with CLUB co-founder Julie Stephenson, HIPLegal LLP, an IP strategic counseling, prosecution, licensing and litigation support firm that delivers practical IP solutions to its clients. Annie leverages 17 years of technology-based litigation to partner with clients to design and implement IP strategies that align with their business values and anticipate future issues. Upon this foundation, she helps maximize clients’ opportunities in identifying, valuing, licensing and maximizing their IP.

Mona Sabet
Managing Director, Tribal Advisors  

Mona is an accomplished executive and entrepreneur, with decades of experience in corporate negotiations and management, combined with a strong science, legal and business education, all against the personal backdrop of being a westernized middle-eastern women. After a long and successful career in law, she moved into significant executive business roles with Coverity and then Cadence Design Systems. And after helping Cadence articulate and implement the company’s mission through a targeted acquisition and partnership strategy, she changed up her life again and co-founded VIBLIO, a new software company that helps to make your personal videos the glue to building your personal communities.


Copyright 2012 - 2019   The CLUB - A Women's Leadership Organization Serving Silicon Valley and the San Francisco Bay Area
The CLUB is a 501(c)(3) not-for-profit organization, and is tax exempt under the Internal Revenue Code.

The Women's CLUB of Silicon Valley   P.O. Box 126  Palo Alto, CA 94302  USA  +1-877-539-3336  info@theclubsv.org

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