Name: Katherine Mendonca
Job / Title: Director, iOS in Enterprise, Channel Sales
Company: Apple Inc.
Q: From your perspective, what are the most important trends that will take place in your industry in the next 10 years?
- IoT (Internet of Things) – Many more connected devices creating an overwhelming amount of data driving amazing efficiencies in business and in our personal lives.
- Computing will be ubiquitous as more applications / platforms / devices leverage the “cloud”.
- The growth of the wearable device industry will expand dramatically as a multitude of sensors / materials become miniaturized and embedded into many objects we wear. And in turn, creating more data!
Q: What have been the hallmarks of your success?
Katherine: I have had the opportunity to be a part of two very different industries at the beginning of industry tends, working with Aveda at the beginning of the natural personal care industry and more recently with the mobile computing industry. In retrospect, I see that it is important to pay attention to information and opinions of those knowledgeable within the industry to help one foresee the trends and then find your place within that journey (if it is indeed something that you find interesting).
Identify and align with smart people to work with and be open to suggestions and recommendations that will be helpful to your career. Many times, the best advice comes from unexpected places! And then, once you have a strong sense of your interests, abilities and commitment, do not let naysayers deter you. If I had taken the advice of those that were not vested in the success of others I would have found myself left behind.
Q: If you can share one piece of advice that you know now about navigating your career, what would that be?
Katherine: Be fearless. Don’t be afraid to seek advice, take chances, and look for opportunities. Hope is not a strategy and having a plan is key to guiding you on a path. For example, when I moved to the Bay Area without a job and a notion that I wanted to change my career path I worked with a career-counseling agency to ascertain transferable skills and possible new industries. Through this assessment process, I was able to solidify a plan to transition into a new industry. And lastly, develop your intuition, or as I like to call it, your sixth sense. There will be times when your sixth sense will help you make the best decision by blending the facts and the nuances of a situation.
Q: How important is developing a management style?
Katherine: A consciously developed management style is critical, much like a conductor is to an orchestra. When you leverage your strengths as a manager (listening, identifying strengths in others, building a diverse team, etc.), you will better understand what you can bring to your team and how to enable individual team members and the team as a whole to find a rhythm.
If your strengths are not apparent to you, take the time to leverage the myriad of tools available (for example, The Gallop Strengths Finder or The DiSC Assessment). Engage with someone that can help you identify and leverage your strengths into your authentic management style.
There are many “management styles” that are effective; just know what aspects are the best for you and will leverage your strengths. A few aspects I find imperative are clearly communicating the strategy (of the company, product, program, etc.) so that the team members understand their contribution. Strive to eliminate unconscious biases (gender, age, ethnicity, etc.). And be the resource that removes obstacles for your team so they can succeed.
Q: What role has mentorship played in your career?
Katherine: I have had the benefit of several very positive mentors over the years. In these relationships I had a great deal of respect for these mentors and felt that they were invested in my success. Due to this mutual trust, I understood that they could see aspects of my capabilities that I was unable to see in myself. This perspective allowed me to find strength and confidence to follow through on my goals. When others see your strengths and can offer positive direction, this provides a sense of empowerment that one cannot always find in ones self.
Q: What do you like to do to unwind?
Katherine: I love living in the Bay Area and enjoy exploring the treasures all around us from museums, to wineries, to urban hikes around San Francisco discovering new vantage points and aspects of the city. As much as I love meeting new people and being out and about, I find that I recharge my batteries by retreating and making quiet time for myself. It’s soothing to me to test out a new recipe or read the many magazines I subscribe to. I also make time for exercise to clear my mind and move my body!
Q: In what areas can you give advice to other CLUB members?
- Changing Careers: how to assess transferable skills / strengths. Having made this transition myself, I am confident that transitioning careers is possible with appropriate planning and patience!
- Leveraging mobile technology in business
- Ability to help others take a broad problem / topic and drill down on specific, actionable aspects. As a seasoned sales person, I am able to listen for and identify disparate components of a problem, break them down, and build a strategy to meet a desired goal.